Junction studios are a branding agency based in Brighton, and consumer joy is their main aim. They build brands that tell a story and raise a smile. which they do very effectively.
I really like some of their projects including Tonight Josephine, Four Hundred Rabbits and the Escapologist.
I really love the branding of this bar and the story behind it. It was obviously thought through very carefully and it pays off. The bar is based around Napoleon’s wife Josephine and all of her crazy adventures. I love the colour palette and the theme surrounding the bar. Everything is branded very carefully and everything links together well.
FOUR HUNDRED RABBITS:
This pizzeria is branded in a similar way with an interesting back story that makes the branding stronger. The company changed the traditional colours of red and green, symbolic of Italy and made the colour palette fresh and modern. I love all of the important by small touches that they have made to make the pizzeria even more effective.
Again, Junction have made a very strong branding strategy with the use of an interesting back story:
‘The clients came to us with a Covent Garden legend, a tale of a Victorian gangster who escaped on the way to the Old Bailey and disappeared into the tunnels under Covent Garden, never to be seen again.We imagined what might have happened next and worked with Finch Interiors to create a Victorian basement clubhouse for the gangsters and puppet-masters of the time with mind-bending tricks and visions of controlling the future.As well as creating a brand kit and we created a series of portraits of the men and women who brought this society together which bring the space to life.’
I love the posters they created with old photographs and colourful overlays. They have really looked into the backstory and have made quality illustrations to go with it. The business cards and menus also follow the same branding which makes it very recognisable.