MONDAY 17TH – FRIDAY 21ST JUNE
I worked with a design agency called Emphasis, based in Leeds, for a week. I worked on 2 projects and I saw how a company works, with the staffing structure, the structure of projects and how they start and also how they work with clients. It was really interesting to have an insight into the job that I would like to do. I really enjoyed the work I did and I realised that I would like to carry on pursuing that career and subject, however I also decided that I think working in an office environment is not really for me.
To start the first project, which was a rebrand for an architectural company called ‘EDIT Architecture’, I created a moodboard containing inspiration for the project, with existing logos from other architecture companies and websites. The company asked for a simple, monochrome branding, that would be attractive and reflect the companies architectural designs.
This is a compilation of my designs for a logo for Edit architecture. I did many different designs so I could develop and redesign parts of it to get the perfect idea. I firstly pursued solely text as the client wanted a simple monochrome design. However, I then looked a other architecture logos and realised that some had very minimal design with lines or a symbol. Therefore I developed my designs and added lines and small imagery. I tried to go along the lines of architecture/interior designs by using straight lines and even attempting to make one design look like a blueprint. I kept changing and altering parts of the logo and I finally found a symbol that I thought represented the company well. This design is the 3D ‘E’ that also looks like a 3D design of 3 floors of a building. I was quite proud of this design as I thought it worked well and implies 2 different sides to the company, which was interiors and exteriors. I then went on to add very minimal, pale and pastel colours to the design to see if it could be applied to different aspects. I also tried to create a business card using the logo I designed and the colour scheme that I decided on.
I really enjoyed creating a logo for a real company as it helped to know what they were really about and to have them say what kind of concept they wanted. I also realised how important it is to look at existing designs and take inspiration from these.
The next project that I worked on was a website for an estate agency called ‘Reloc8’. It was so fun working on a real website and learning how to add buttons, images, banners, text and other aspects to a working website. On the following screenshots, it shows some of the additions I made to the website, which included the banners at the top of each page and buttons on the pages that takes customers to other pages on the website. The website is now live which is really exciting to know that I worked on something that will actually be used.
After working with Emphasis, I have realised how much I love designing and how much I would love to do it in the future. I will strive to try to work with more design agencies and work on live projects as I think it really helps with my confidence in my designs and it helped me to overcome problems and think of a way to get around them.